Downtime is expensive. It costs businesses a lot of money and personnel a lot of headaches. Symantec’s Business Continuity Solutions minimize downtime. They ensure that when an IT outage occurs, the effect on business is minimized. We were asked to create a global campaign to show IT professionals that, no matter what happens in your data canter, Symantec solutions keep business running.
“’Run, Business, Run!’ has been a big success in our marketing efforts worldwide. It took a potentially dry subject – business continuity – and made it engaging, funny and human.”
Brand, Digital, and Advertising
“Run, Business, Run!” won both local and regional ADDY awards and the silver in Ad Age’s Small Agency Awards B2B Campaign of the Year 2014.